Your Ultimate Guide to Crowdfunding on Facebook and JustGiving

March 21, 2023

Hey there, Mobiliser! Are you passionate about giving the gift of mobility to amputees in Africa? By hosting a crowdfunding campaign, you can help provide life-changing prosthetic limbs and equipment to those in need. Whether you’re taking on the Limb Powered Challenge, celebrating your birthday, or just feeling the Legs4Africa love, this guide will help you get started on Facebook/Instagram and JustGiving. Let’s go!

Crowdfunding on Facebook/Instagram


  • No platform fees for charities (yay!)
  • Massive audience reach with the potential to go viral
  • A piece of cake to set up and share


  • Limited options to make it truly yours
  • Funds might take a bit longer to reach us

Step-by-Step Guide:

  1. Hop over to Facebook Fundraisers or open the Instagram app.
  2. Click on “Raise Money” or “Create Fundraiser.”
  3. Search for “Legs4Africa” and select us as the lucky non-profit you want to support.
  4. Set your fundraising goal (aim high!) and choose an end date for your campaign.
  5. Make your fundraiser shine with a snappy title, heartfelt description, and a fab cover photo.
  6. Share your amazing fundraiser with all your friends and family on Facebook, Instagram, and other social media platforms.
  7. Keep your lovely supporters in the loop with photos, videos, and progress updates.

Sample Title:

“Help Me Give the Gift of Mobility with Legs4Africa”

Sample Description:

“I’m raising funds for Legs4Africa to provide prosthetic limbs and support to amputees in Africa. Join me in making a difference and giving the gift of mobility!”


  • Grab attention with stunning images and share your passion to inspire potential donors.
  • Share your campaign often and remember to thank your amazing supporters personally.

Crowdfunding on JustGiving


  • A breeze to set up and make your own
  • Detailed analytics to see how your campaign’s doing
  • Funds whizzover to us pretty quickly


  • Platform fees (boo!)
  • Smaller audience reach compared to Facebook/Instagram

Step-by-Step Guide:

  1. Visit JustGiving and sign up for an account (easy peasy!).
  2. Click on “Start Fundraising” and choose “A charity.”
  3. Search for “Legs4Africa” and select us as your chosen charity (yay!).
  4. Spruce up your fundraiser with a catchy title, personal description, and inspiring images.
  5. Set your fundraising goal (dream big!) and pick an end date.
  6. Share your fundraiser far and wide on social media, via email, and any other way you can think of.
  7. Keep your supporters engaged with regular updates on your epic journey.

Sample Title:

“Join My Journey to Empower Amputees with Legs4Africa”

Sample Description:

“I’m on a mission to raise funds for Legs4Africa and empower amputees in Africa with the gift of mobility. Your support will make a world of difference!”


  • Check out JustGiving’s templates and advice for a smashing campaign.
  • Encourage your fabulous supporters to share your campaign with their networks.

Other Crowdfunding Platforms

Consider these alternative platforms for your crowdfunding campaign in the UK, US, Canada, EU, Australia, and across Africa, each with a brief description and the countries they support:

  • GoFundMe: Popular in the US, UK, Canada, Australia, and EU countries, this platform is known for its ease of use.
  • Crowdfunder: A UK-based platform that supports projects ranging from social causes to creative ventures.
  • Chuffed: An Australian platform focusing on social causes, Chuffed supports campaigns in Australia, the UK, US, Canada, and EU countries.
  • Leetchi: A European crowdfunding platform that supports personal, group, and charitable projects in EU countries.
  • Ulule: This France-based platform supports creative, innovative, and community-focused projects in EU countries.
  • M-Changa: A mobile-based fundraising platform, M-Changa caters to campaigns in Africa.

In Conclusion

Whether you choose Facebook/Instagram, JustGiving, or another platform, remember that the key to a successful crowdfunding campaign is sharing your passion and dedication to the cause. Follow these guides and tips to make a significant impact in the lives of amputees across Africa through Legs4Africa’s initiatives. Happy fundraising, Mobiliser!

FAQ: Crowdfunding for Legs4Africa

A: Legs4Africa is a charity that provides prosthetic limbs, mobility aids, and support to amputees in Africa, helping them regain their independence and improve their quality of life.

A: You can create a crowdfunding campaign on platforms like Facebook/Instagram, JustGiving, or others mentioned in the blog post. Share your campaign with friends, family, and social media networks to raise funds for Legs4Africa’s initiatives.

A: Absolutely! You can fundraise for events like the Limb Powered Challenge, your birthday, or any other occasion that inspires you to support Legs4Africa.

A: Facebook/Instagram does not charge any platform fees for charities. However, JustGiving charges a small fee for using their platform. Always check each platform’s fee structure before starting your campaign.

A: The duration of your campaign depends on your personal goals and preferences. Generally, campaigns run for 30-60 days, but you can choose a timeline that works best for your fundraising efforts.

A: Share your campaign on social media, through email, and with your personal network. Regularly post updates, images, and stories to keep supporters engaged and encourage them to share your campaign with others.

A: Yes, you can create campaigns on various platforms to reach a broader audience and increase donations. Just make sure to manage each campaign effectively and maintain consistent communication with your supporters.

A: Each platform has its own process for transferring funds to the charity. Typically, the funds are transferred automatically to Legs4Africa once your campaign ends or at regular intervals during the campaign.

A: Set realistic goals, create engaging content, and actively promote your campaign to increase its visibility. Keep your supporters updated on your progress and always show appreciation for their contributions.

A: Yes, you can support Legs4Africa from anywhere in the world. The platforms mentioned in the blog post cater to different regions, including the US, Canada, EU, Australia, and Africa. Choose a platform that best suits your location and audience.

About the author

Name: Matt Thomson

As Innovation Manager, at STAND I'm passionate about leading initiatives that strengthen international partnerships as well as exploring innovative prosthetic technologies to boost local production capabilities. When I'm not at work, you'll likely find me outdoors, whether I'm hiking, camping, or just soaking up nature's beauty.

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